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One blog post closer to clean books.
Each blog post from the Castle team is packed with practical tips, real-world experience, and clear answers to common bookkeeping questions. Whether you're sorting expenses or planning for tax time, you'll find guidance to help you run your business with clarity and confidence.
Terms of Service
Welcome to Castle! These terms of service outline the rules and regulations for the use of our bookkeeping services.
By accessing this website and using our services, you accept these terms and conditions in full. Do not continue to use Castle services if you do not accept all of the terms and conditions stated on this page.
Castle offers professional bookkeeping services including transaction categorization, reconciliations, financial reporting, GST/HST filing, and other related services as agreed upon with the client.
2. Billing and Payments
All services provided by Castle are billed on a recurring basis unless otherwise
agreed upon. Payments are due upon receipt of invoice. We accept payment via credit card, debit card, and electronic funds transfer.
3. Cancellation and Refund Policy
Clients may cancel services at any time by providing 30 days’ notice in writing or via email. Refunds for prepaid services will be prorated based on the remaining unused portion of the services.
4. Privacy Policy
Our privacy policy outlines how we collect, use, and protect your personal information. We do not sell or share your information with third parties without your consent, except as required by law.
5. Liability
Castle will perform all services with reasonable care and skill. However, we do not accept liability for losses resulting from acts of nature, third-party errors, or misuse of financial information or reports by the client.
6. Amendments
Castle reserves the right to amend these terms of service at any time. Amendments will be effective immediately upon posting on this website.
7. Contact Us
If you have any questions about this privacy policy or our privacy practices, please contact us at:
Castle
316 1st Ave NE
Phone: 587-872-0602
Email: info@bookwithcastle.com
One blog post closer to clean books.
Each blog post from the Castle team is packed with practical tips, real-world experience, and clear answers to common bookkeeping questions. Whether you're sorting expenses or planning for tax time, you'll find guidance to help you run your business with clarity and confidence.
How to Price for Profit — Not Just to Compete
The Problem With “Market Pricing”
It’s easy to assume the market has it figured out.
You see your competitors charging $200 for a service, so you charge $190 to stay competitive.
But here’s the truth:
Most small businesses have no idea if their prices are profitable.
They’re copying someone who’s copying someone who’s barely scraping by.
When you price based on the market instead of your math, you’re gambling — not managing.
Start With Your True Costs
You can’t price properly until you know what it really costs you to do the work.
That includes:
- Direct costs: supplies, materials, labour, fuel, delivery, etc.
- Overhead costs: insurance, software, rent, subscriptions, phone, admin time.
- Your own time: if you don’t pay yourself fairly, the business isn’t sustainable.
Add those up and divide by how many jobs or hours you can realistically handle in a month.
That gives you your baseline cost per job/hour — the minimum you need to charge just to break even.
Then Add Your Profit Margin
Once you’ve found your baseline, you need to add a profit margin — not as a bonus, but as part of the price.
If you want a 25% margin, multiply your total cost by 1.25.
That’s your real price.
Example:
A landscaping job costs you $600 in materials, fuel, and labour.
Add 25% = $150 profit → Price: $750.
This isn’t greed — it’s what keeps your business alive.
Profit isn’t what’s left after expenses; it’s what allows you to reinvest, rest, and grow.
The Confidence Gap
Here’s what happens to many small business owners:
They calculate their price, see the number, and immediately doubt it.
“Will people actually pay this?”
That’s not a math issue — that’s a mindset issue.
If your pricing reflects real costs and honest profit, then you’re providing fair value.
Undercharging doesn’t make you more competitive — it just slowly kills your business.
Bonus Tip: The “Reality Check” Formula
When you’re unsure, run this simple filter:
Would I still do this job if I had to pay someone else to do it for me?
If the answer is no, your pricing’s too low.
The Takeaway
Smart pricing isn’t about being the cheapest.
It’s about being sustainable — and confident in what your work is worth.
At Castle Bookkeeping, we help business owners understand their numbers so they can price strategically, not emotionally.
Because when your books are clear, your prices start to make perfect sense.
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