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One blog post closer to clean books.
Each blog post from the Castle team is packed with practical tips, real-world experience, and clear answers to common bookkeeping questions. Whether you're sorting expenses or planning for tax time, you'll find guidance to help you run your business with clarity and confidence.
Terms of Service
Welcome to Castle! These terms of service outline the rules and regulations for the use of our bookkeeping services.
By accessing this website and using our services, you accept these terms and conditions in full. Do not continue to use Castle services if you do not accept all of the terms and conditions stated on this page.
Castle offers professional bookkeeping services including transaction categorization, reconciliations, financial reporting, GST/HST filing, and other related services as agreed upon with the client.
2. Billing and Payments
All services provided by Castle are billed on a recurring basis unless otherwise
agreed upon. Payments are due upon receipt of invoice. We accept payment via credit card, debit card, and electronic funds transfer.
3. Cancellation and Refund Policy
Clients may cancel services at any time by providing 30 days’ notice in writing or via email. Refunds for prepaid services will be prorated based on the remaining unused portion of the services.
4. Privacy Policy
Our privacy policy outlines how we collect, use, and protect your personal information. We do not sell or share your information with third parties without your consent, except as required by law.
5. Liability
Castle will perform all services with reasonable care and skill. However, we do not accept liability for losses resulting from acts of nature, third-party errors, or misuse of financial information or reports by the client.
6. Amendments
Castle reserves the right to amend these terms of service at any time. Amendments will be effective immediately upon posting on this website.
7. Contact Us
If you have any questions about this privacy policy or our privacy practices, please contact us at:
Castle
316 1st Ave NE
Phone: 587-872-0602
Email: info@bookwithcastle.com
One blog post closer to clean books.
Each blog post from the Castle team is packed with practical tips, real-world experience, and clear answers to common bookkeeping questions. Whether you're sorting expenses or planning for tax time, you'll find guidance to help you run your business with clarity and confidence.
Cash Flow vs. Profit: Why the Difference Matters
One of the biggest sources of confusion for small business owners is the difference between cash flow and profit. On paper, you might look profitable — but if there’s no money in the bank, keeping the lights on becomes a challenge.
Profit: The Bottom Line
Profit (or net income) is what’s left after subtracting your expenses from your revenue. This is the number you see on your income statement. Profit shows if your business is viable long-term, but it doesn’t always reflect what’s actually available to spend right now.
Cash Flow: The Real-Time Story
Cash flow tracks the actual movement of money in and out of your bank account. It answers a different question: Do I have enough money today to pay bills, payroll, or myself? Even profitable businesses can run into trouble if cash flow isn’t managed carefully.
Why Businesses Struggle
- Late customer payments — Revenue is recorded, but cash hasn’t arrived.
- Big upfront costs — Equipment purchases or bulk inventory eat up cash quickly.
- Seasonal swings — Busy seasons can be profitable, but slow months can create cash shortages.
How to Stay in Control
- Track both — Profit and cash flow reports give different insights, and you need both.
- Build a cushion — Aim for a cash reserve to cover at least 1–2 months of expenses.
- Invoice quickly — The sooner clients are billed, the sooner money can flow in.
- Forecast regularly — Look ahead at upcoming expenses and compare to expected inflows.
The Bottom Line
Profit tells you if your business is sustainable; cash flow tells you if your business can survive today. Understanding both is essential for staying out of financial stress and planning with confidence.
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